WHAT INFORMATION WE COLLECT
We collect both personal and non-personal information. For the purpose of this policy, when we use the term "personal information" we mean information that is collected in conjunction with a name. For individuals who sign up for an account on our site, this may include your email address, telephone number, and physical address. For individuals who decide to make a purchase through our website, this may also include payment information, such as a credit or debit card number and billing address. When we use the term "non-personal information" we mean information that is not collected in conjunction with your name.
HOW WE COLLECT INFORMATION
By Asking. We may collect some information from you by asking that you provide it to us. For instance, when you create an account on our site, we may ask you for your name and email address. When you make a purchase on our site, we may ask you to provide us with certain information, such as your payment card information, billing address, and physical address.
- Web Beacons. A web beacon is an electronic file on a web page that allows us to count and recognize users who have visited that page. Among other things, a web beacon can be used in HTML-formatted email to determine responses to our communications and measure their effectiveness - for instance, if you get an email from us and click on a link in that email to go to our website. You can generally avoid web beacons in email by turning off HTML display and displaying only the text portion of your email.
- Internet Protocol (IP) Address. As you enter our website, we capture and retain the IP address and the unique identifier of the device you are using, such as a personal computer or a mobile device.
- Geo-location. "Geo-location technologies" refers to technologies that permit us to determine your location. We may ask you to manually provide precise location information on our website, or to enable your mobile device to send us precise location information. We may also automatically use information from your web server or computer to determine general location information, such as the city in which you live.
- Clear GIFs/Tracking Pixels. A clear GIF or tracking pixel is typically a one-pixel, transparent image (although it may be visible) located on a web page or in an e-mail or other type of message, which is retrieved from a remote site on the Internet enabling the verification of a person's viewing or receipt of a web page or message.